Welcome to the 224 blog

• How much does a Shopify store really cost? A line-by-line breakdown: Plan, theme, apps, design, development and maintenance: what it really costs to build and run a Shopify store, and where you shouldn’t cut corners.
• Why your product page isn’t selling: the 9 mistakes we see most in audits: The mistakes we find most often when auditing Shopify product pages: from the buy button to photos, reviews and unanswered questions.
• Shopify or WooCommerce for a brand that’s already selling: when migrating pays off: It’s not a platform war: it’s a business decision. The signs your WooCommerce store has outgrown itself and when moving to Shopify makes sense.
• The Shopify checkout: 8 tweaks that recover sales without touching the design: How to reduce Shopify checkout abandonment with configuration changes: payment methods, shipping, trust and cart recovery.
• GEO for ecommerce: how to show up in ChatGPT and Perplexity answers: What GEO (Generative Engine Optimization) is, how it differs from SEO and what an online store can do so AI assistants recommend it.
• Shopify abandoned cart: how to recover the sales that were almost yours: Why customers abandon their cart on Shopify, how to reduce it in the store itself and how to build the email flow that recovers part of those sales.
• How to speed up your Shopify store: what really moves Core Web Vitals: What makes a Shopify store slow and what to fix first: images, apps, third-party scripts and theme, explained with the metrics Google uses.
• How to increase your online store’s average order value without feeling pushy: Bundles, cross-sells, free-shipping thresholds and recommendations: how to raise the value of every order without bothering the customer.
• Klaviyo or Shopify Email: which to choose for your store (and when to switch): The real differences between Klaviyo and Shopify Email in automation, segmentation and cost, and when it pays to move to Klaviyo.
• Shopify SEO: the technical guide to help Google understand your store: URL structure, duplicates, collections, structured data, images and internal linking: what to get right to rank a Shopify store.
• Your Instagram traffic isn’t buying: why it arrives cold and how to convert it: Visitors from Instagram browse but don’t buy. Here’s why that traffic arrives cold and what to change in your store to turn it into sales.
• Shopify drops: how to prepare your store to sell out without leaving sales behind: Waitlists, visible stock, emails and ads: how to prepare a Shopify store so every drop sells out and no sale gets lost along the way.
• How much does Shopify cost per month in 2026? Plans, fees and hidden costs: Shopify plans in euros for Spain: Basic €32/month, Grow €92/month and Advanced €384/month (less if paid yearly), plus transaction fees and apps. Which plan to choose.
• How much does it cost to migrate from WooCommerce to Shopify?: What a WooCommerce to Shopify migration costs depending on store size, what gets migrated, how long it takes and how to protect your SEO with redirects.
• Shopify agency in Granada: how to choose the right one: Looking for a Shopify agency in Granada? What a good agency should offer, what to ask before hiring and why remote work works just as well.
• What does a CRO agency do, and when is it worth hiring one?: What CRO is, what a CRO agency does for an online store, how much conversion can improve and how to know if your ecommerce is ready.
• Shopify agency in Madrid: how to choose (and what to get in writing): How to choose a Shopify agency in Madrid: what it should offer, what to ask before signing and which commitments to get in writing.
• Migrating from PrestaShop to Shopify: the complete guide: How to migrate a PrestaShop store to Shopify: what gets migrated, cost, timeline and how to handle redirects to keep your SEO.
• Ecommerce conversion rate: what is good, how to calculate it and how to raise it: What an online store conversion rate is, how to calculate it, what counts as good and the levers that raise it most.
• Shopify CRO audit: a 30-point checklist to find where you lose sales: The checklist we use to audit Shopify stores: product page, mobile, cart, checkout, trust and measurement.
• Redesigning your Shopify store: when it is worth it: Signs your Shopify store needs a redesign, when optimising is enough, cost and how to redesign for sales.