The 7 Klaviyo flows every Shopify store should have running (and the order to build them)

Nico Bértolo · 2026-10-17

In short

• Flows are emails sent automatically when someone does something (subscribes, abandons checkout, buys). Built once, they sell every day.
• Build the ones closest to purchase first: abandoned checkout, welcome and browse abandonment.
• A good flow isn’t a chain of discounts: the first email reminds and answers doubts; any incentive comes last.

Most Shopify stores on Klaviyo send campaigns and maybe a half-built welcome flow. These are the seven flows we set up for every brand, in priority order.

• Abandoned checkout: three emails at 1 hour, 1 day and 48–72 hours.
• Welcome: deliver what you promised, then tell your story and show best sellers with reviews.
• Browse abandonment: one email a few hours after viewing a product.
• Post-purchase: thank, explain what happens next, ask for a review after delivery.
• Replenishment or cross-sell: remind before the product runs out, or suggest what pairs with it.
• Winback: a short series for customers inactive for 90–180 days.
• Sunset: stop emailing people who never open, to protect deliverability.

Is your Klaviyo only sending campaigns? We build all seven flows in your brand’s design, connect them to Shopify and measure them in sales. Book a call

Campaigns sell on the day you send them. Flows sell every day.

Nico Bértolo, 224

Frequently asked questions

Which Klaviyo flows should a Shopify store have?

Seven essentials: abandoned checkout, welcome, browse abandonment, post-purchase, replenishment or cross-sell, winback and sunset.

Which flow should I build first?

Abandoned checkout, because it has the highest purchase intent. Then welcome and browse abandonment.