Shopify CRO audit: a 30-point checklist to find where you lose sales

Nico Bértolo · 2026-10-06

In short

• A CRO audit finds where people drop off and why, before changing anything.
• Review in this order: product page, mobile, cart and checkout, trust, then homepage.
• Prioritise by impact and effort.

Mark each point as good, could be better or bad, and you will end up with a priority list more useful than any blind redesign.

• Product page: clear photos, benefit, sizing, shipping and reviews.
• Mobile: speed and thumb-friendly buttons.
• Checkout: express payments and no surprise costs.

Frequently asked questions

What is a CRO audit?

An analysis of an online store to find where and why sales are lost, prioritising changes by impact.