Redesigning your Shopify store: when it is worth it

Nico Bértolo · 2026-10-06

In short

• Redesign when the store holds sales back: low conversion, poor mobile experience or an outdated brand.
• If the base works, optimise page by page.
• Measure before and after.

A redesign that does not improve sales is a cost, not an investment. Diagnose first, design the product page before the homepage, and design for mobile first.

• Theme adaptation: a few hundred to a couple of thousand euros.
• Key pages redesign: usually €1,500–€5,000.
• Full custom design: from around €5,000.

Frequently asked questions

Should I redesign or optimise my Shopify store?

Redesign if the problem is structural; otherwise optimise page by page with less risk.