Ecommerce conversion rate: what is good, how to calculate it and how to raise it

Nico Bértolo · 2026-10-06

In short

• Conversion rate = orders ÷ sessions × 100.
• As a rough reference, many online stores sit between 1% and 3%.
• Compare yourself with yourself: by device and traffic source.

Going from 1% to 1.5% means 50% more sales with the same traffic. That is why conversion usually beats a bigger ad budget.

1. Product page: Photos in use, clear benefits, sizing and reviews.
2. Mobile: Speed and a frictionless cart.
3. Shipping: Costs and timelines shown early.

Frequently asked questions

What is a good ecommerce conversion rate?

As a rough reference, many online stores sit between 1% and 3%, depending on sector, price and traffic source.