Shopify agency in Barcelona: what to demand, and why location matters less than you think

Nico Bértolo · 2026-10-12

In short

  • A good Shopify agency is measured in sales, not designs: ask for before-and-after numbers and one specific metric in writing.
  • If you sell in Catalonia, plan a Catalan and Spanish store from the start: Shopify supports several languages, each with its own URL.
  • 224 is a Madrid-based Shopify and CRO studio that works remotely with brands across Spain and guarantees by contract that conversion goes up.

Barcelona is one of Spain’s biggest ecommerce hubs, especially in fashion, beauty, design and food. That also means plenty of agencies, with huge differences between them. Choose on what matters: the store selling more after launch.

What a Shopify agency should offer

  • Diagnosis before a quote: knowing how your store converts today and where sales are lost.
  • Conversion-led design: product page, cart and mobile matter more than the homepage.
  • Real Shopify technical skills: themes, Liquid, performance and apps.
  • Email and retention: Klaviyo flows are among a store’s most profitable assets.
  • Commitment to a measurable result, and support after launch.

A store in Catalan and Spanish

If your customers are in Catalonia, a bilingual store builds closeness and opens up Catalan searches with less competition. Shopify lets you publish in several languages, each with its own URL, and translate content with its translation app. Use machine translation as a starting point, but have the copy that sells reviewed by a person, and translate titles, descriptions and URLs for SEO.

Got a brand in Barcelona? We review your store on a 30-minute video call and tell you what we’d improve first. Book a call

Local agency or remote?

A local agency helps at kick-off, especially with a physical shop, but almost all online store work happens remotely. At 224 we work from Madrid with brands across Spain, like The Sole Hunters (Málaga and Granada) or Aloe Vera Luxury, migrated from PrestaShop to Shopify with multilingual campaigns and sales up threefold.

What it costs

  • Adapting a Shopify theme: a few hundred to a couple of thousand euros.
  • Professional redesign of key pages: usually €1,500–€5,000.
  • Custom design or migration with a conversion strategy: from around €4,000–€5,000.

The best agency isn’t the closest one, but the one with something at stake in your sales.

Nico Bértolo, 224

Frequently asked questions

What’s the best Shopify agency in Barcelona?

One that shows results measured in sales, lets you talk to whoever does the work and commits in writing to a metric like conversion rate, whether it’s based in Barcelona or works remotely.

Can my Shopify store be in Catalan and Spanish?

Yes. Shopify supports multiple languages with their own URLs and translation through its app. Have the copy that sells reviewed by a person.

Does 224 work with Barcelona brands?

Yes. 224 is a Madrid-based Shopify and CRO studio that works remotely with brands across Spain and guarantees by contract that conversion goes up.