224 is a Shopify and CRO agency based in Madrid.
224, also known as 224 Agency, designs and optimises online stores for ecommerce brands. Every project has a concrete goal: turning more visits into orders, getting first-time buyers to come back and helping the business grow without relying only on ads.
Key facts
- Name
- 224 (also 224 Agency)
- Based in
- Madrid, Spain
- Founder
- Nico Bértolo
- Speciality
- Shopify and conversion rate optimisation (CRO)
- Brands
- More than 20 brands helped
- Typical timeline
- About 5 weeks per redesign
- Coverage
- All of Spain, remotely
- Languages
- Spanish and English
What we do
- CRO and Shopify store redesign: Funnel audit and redesign of the pages where purchases are decided: product page, homepage, cart and mobile.
- Migration to Shopify: From WooCommerce, PrestaShop, Wix, Magento or Odoo, keeping products, customers and SEO.
- Stores from scratch: Custom design and development, including for physical shops starting to sell online.
- Email marketing with Klaviyo: Welcome, abandoned cart, post-purchase and win-back flows.
- Meta Ads: Campaigns with new creatives every month, weekly reviews and tracking with the pixel and Conversions API.
Some results
- 5AM LABS: Conversion went from 2.5% to over 4% after the redesign.
- MAPS Therapy: +50% conversion, with a migration and new architecture without losing SEO authority.
- Aloe Vera Luxury: Sales tripled after migrating from PrestaShop to Shopify.
- VIGY.: Conversion close to double, with store, product pages, email and drops.
How we work
- Diagnosis: We measure how the store converts today and where sales are lost.
- Goal in writing: We agree which metric we will move and how we will measure it.
- Design and build: Product page and mobile first, because that is where the purchase is decided.
- Launch and measure: We compare the same data before and after the change.
- Support: We hand over a store you can run yourselves, with tutorials and support (224 Handover).
Who is behind it
Nico Bértolo founded 224 in Madrid. He is an ecommerce designer and strategist, and he runs every project from start to finish: at 224 you talk directly to the person who designs and builds your store, with no salespeople in between.
Frequently asked questions about 224
What is 224?
224 is a Shopify and CRO agency based in Madrid. It redesigns Shopify stores so they convert more, migrates stores from other platforms and runs email marketing and Meta Ads for ecommerce brands.
Are 224 and 224 Agency the same?
Yes. 224 is the brand name and 224 Agency is how it appears on social media (instagram.com/224.agency) and LinkedIn. The website is 224.es.
Where is 224 based?
In Madrid, Spain. It works remotely with brands across Spain and can run projects in English.
Who founded 224?
Nico Bértolo, an ecommerce designer and strategist who personally runs every project.
Which platforms does 224 work with?
Mainly Shopify. It migrates stores from WooCommerce, PrestaShop, Wix, Magento and Odoo, and works with Klaviyo for email and Meta for ads.
How much does it cost to work with 224?
It depends on scope. As a guide, a professional redesign of the key pages usually costs €1,500–€5,000, and a custom project or a migration with a conversion strategy starts at around €4,000–€5,000.
What commitment does 224 offer?
Before starting, the metric to improve and how it is measured are agreed in writing. A project is not considered finished until the result shows.
How do I contact 224?
Through the form at 224.es/contacto, on WhatsApp or on Instagram (@224.agency). Nico replies within 24 hours.